The advert begins .. "What is truly Scandinavian? Absolutely nothing. Everything is copied,"
The iconic Swedish meatball, Danish pastry, and Scandinavian parental leave are then attributed to Turkey, Austria and Switzerland.
SAS said they believe they were the target of a co-ordinated online attack.
The advert pointed out that liquorice came from China, windmills were invented in Iran, and that the progressive politics the Nordics are known for originated in Greece and the US.
Politicians with Danish and Swedish anti-immigration populist parties criticised the message.
"What nonsense and self-hatred. Always tried to fly with SAS, but never again. That's a promise," secretary of the populist Sweden Democrats Richard Jomshof wrote on Facebook,
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