Twenty-eight companies from across the energy and transportation sectors, including Tesla, PG&E, and electric truck startup Lordstown Motors, are teaming up to form the Zero Emission Transportation Association, or ZETA -- a coalition that is aiming to have all light, medium and heavy-duty vehicles sold in the United States be 100% electric by 2030.
"We had a host of folks in the [electric vehicle] community early on in 2020 that really were interested in having their own voice on federal policy and trying to figure out what was the best possible way to accelerate the transition to electric vehicles," said Joe Britton, the executive director of ZETA. "We started to do outreach to others and then it snowballed really quickly. Folks have been really excited about having a new approach to this and bringing all the institutional knowledge that these companies and advocacy experts and NGOs and others have to accelerate the EV transition."
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